AT&T has made a significant move by agreeing to merge its WarnerMedia division with Discovery, aiming to form a powerful new player in the streaming landscape.

This collaboration combines one of Hollywood's major studios with Discovery's extensive array of channels, underlining a strategic shift in the entertainment sector.

Following its $108.7 billion acquisition of Time Warner in 2018, AT&T gained control over prominent brands like CNN, HBO, and Warner Bros.

This merger introduces another competitor into an already saturated market.

By joining forces, Warner Bros. Entertainment—home to iconic franchises like Harry Potter and Batman—will collaborate with Discovery, known for its engaging content in lifestyle, nature, and science programming.

John Stankey, the CEO of AT&T, expressed that this partnership merges two entertainment powerhouses with unique strengths, setting the stage for the new entity to emerge as a leading global streaming platform.

He emphasized how this move will enhance HBO Max's growth and international reach, leveraging Discovery's established presence to improve efficiency and invest in high-quality content that audiences desire.

Currently, WarnerMedia's HBO and HBO Max boast approximately 64 million global subscribers, featuring popular series such as Game of Thrones and Succession.

However, they remain significantly smaller compared to giants like Netflix, which has around 208 million subscribers, and Disney+, with over 100 million users.

Discovery's offerings, which include channels like Animal Planet, reach over 88 million households in the U.S., while their recently launched streaming platform, Discovery+, has attracted 15 million subscribers.

According to AT&T, David Zaslav, Discovery's President and CEO, will spearhead the new company.

Industry analyst Dan Ives from Wedbush Securities noted that this merger represents a proactive strategy by AT&T to strengthen its content library amid fierce competition from Netflix, Disney, and Amazon.

He added that acquiring Time Warner was an initial step, and this partnership with Discovery is a bold continuation of its streaming ambitions.AT&T is set to receive $43 billion in a deal that will see its shareholders owning 71% of a newly formed entity, while Discovery's shareholders will take a 29% stake.

Despite the optimistic outlook, some analysts have expressed concerns. David Cummings, Aviva's Chief Investment Officer, noted that investors might feel apprehensive about the timing of this agreement, especially given the intense competition in the streaming landscape.

He mentioned, "AT&T indeed requires a broader content library, but the market may view this merger as a move that comes too late; skepticism is likely."

Three years ago, AT&T aimed to forge a media and telecom powerhouse by acquiring Time Warner, seeking to blend content creation with distribution. However, this strategy turned out to be financially burdensome, particularly as AT&T was simultaneously investing in the expansion of its wireless services.

Recently, AT&T's debt increased by $14 billion due to the acquisition of wireless spectrum, highlighting the need to manage its financial obligations effectively. The partnership with Discovery is part of AT&T's strategy to alleviate its debt issues, pending regulatory approval, with expectations to finalize the deal by mid-next year.

Some market observers have hinted at the possibility of other companies showing interest in Discovery, potentially leading to different merger proposals.

Earlier this year, AT&T also reached an agreement to divest a significant portion of its stake in DirecTV, valuing the satellite television service at less than a quarter of its original purchase price from 2015.

As the largest telecom company globally by revenue, AT&T has a long history, founded in 1877 by Alexander Graham Bell, who was awarded the first U.S. patent for the telephone.

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